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Analytics Implementation

Make accurate, data-driven business decisions with our precise analytics implementation.

Implementing analytics for your business can be daunting. Tracking the wrong metrics can damage both your user experience and company growth.

90% of the analytics setups we see are broken.
Yours probably is too.

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If you haven’t set up your analytics correctly, you’re in danger of losing both valuable insights and marketing dollars.

Our Proven Process

We’re dedicated to getting you the highest possible ROI. We work with your team to share our knowledge and help you succeed at every step of our journey together.

Our skilled consultants can implement the recommendations we make for you as a result of an initial in-depth analytics audit. If your team is confident about implementation, we provide support and quality checks to ensure the right changes have been made. This will ensure you’re collecting the data that will help you reach your conversion goals.

Google Tag Manager

Poorly managed tags can negatively impact both data accuracy and user experience.

Reasons your tags might not be working can include:

  • Incorrect initial set up
  • Structural site changes
  • Abandoned tracking experiments
  • Tag Manager version upgrades

We’ve worked on Google Tag audits and fixes for enterprise level companies with millions of tags. Our experience has helped us develop a proven process to quickly identify and fix errors, then implement your tags to ensure optimal performance.


Our discovery process involves meeting your team and stakeholders so we can focus on your marketing objectives. We then build a measurement framework that lets us implement, collect, and report on the data that will best help you reach your goals.

As your business changes and grows, we work alongside your management team to ensure your data layers and analytics platforms are up to date and delivering the key insights you need to meet your objectives.

Strategic Implementation

Implementing your analytics correctly gives your business stronger decision-making capabilities. Every project we undertake begins with a high-level audit of your analytics and set up so we can pinpoint problems and opportunities.

We undertake a thorough review of your analytics at all levels to determine the quality of data and output. This allows us to give detailed recommendations on clean and improved configurations that we can either implement for you, or oversee your team on as they make the necessary changes.

Our core focus is to ensure our work together doesn’t stop at cleaning up your bad data. We work with you to establish the metrics that matter to your business so you can achieve greater marketing success and business growth.


  • Analytics audit
  • Tag management
  • Digital analytics configuration
  • Analytics platform implementation
  • Measurement framework
  • Data layer implementation
  • Tag & analytics governance
  • Data management platforms

Want to learn more?

Get A Free Consultation

See the Results: Columbus Direct

Analytics Implementation - Columbus Direct Case Study

Enhanced e-commerce tracking solution implemented for a precise ROI calculation.

Get similar results

I worked with IMWT on a number of very diverse projects and was impressed by the variety of skills and expertise IMWT brought to the table. IMWT really took the time to understand our business and our needs, and delivered some highly effective solutions as a result.

Antje LauterbachMarketing Manager International, Columbus Direct
Check My Analytics

Check My Analytics

We’ve proven that our technical capability extends beyond just understanding how Google Analytics works. We have developed a tool for Google Analytics users to get a more efficient and effective experience. We use it as part of our on-boarding process.

Try it FREE

Link to Google Partners App Gallery

Run a report to dissect your Google Analytics implementation, find out how to make improvements and get handy behavioural checks.

Check My Analytics is featured in the official Google Partners App Gallery.

Partner with Google & Adobe

We Partner with Google & Adobe

Google Adobe

Trusted by Leading Brands

50% of the most valuable 12 companies in the world trust us to get faster results.

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Speak to us today to find out how we can improve your analytics implementation.

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Always willing to help and offer advice and has even offered fantastic training. We don’t feel like a client, we feel that we work together as they are passionate about what they do in order for us to achieve our business goals. IMWT staff is highly skilled and are experts in their field.

I especially appreciate that IMWT are so proactive in ensuring that we are kept up to date with reporting and have been a major help with migration. One of the best agencies we’ve worked with. Cecilia is wonderful! Very easy to bounce ideas off, will offer advice and is not afraid to give constructive criticism which we need at times. We’ve been low in staff numbers and when we express this to Cecilia, she has always been quick to offer help from their end – pulls in resources from everywhere to ensure we meet our deadlines.

Rachelle DDigital Marketing Coordinator, Globus Family of Brands

We engaged IMWT a few months ago after considering a few different digital agencies. They stood out from the crowd as they didn’t just tell us how we should spend our marketing budget but more importantly what the return would be. IMWT provided us with an impressive proposal that included a detailed forecast of the results we could expect and so far they’ve exceeded this!

We’ve really enjoyed working with the team of digital experts at IMWT who’ve gone above and beyond to help us achieve our objectives.

Lucy BHead of Marketing, Geo Workforce Solutions

I worked with IMWT on a number of very diverse projects and was impressed by the variety of skills and expertise IMWT brought to the table. IMWT really took the time to understand our business and our needs, and delivered some highly effective solutions as a result.

Antje LMarketing Manager International, Columbus Direct