Analytics Implementation

Our Proven Process

We’re dedicated to getting you the highest possible ROI. We work with your team to share our knowledge and help you succeed at every step of our journey together.

Our skilled consultants can implement the recommendations we make for you as a result of an initial in-depth analytics audit. If your team is confident about implementation, we provide support and quality checks to ensure the right changes have been made. This will ensure you’re collecting the data that will help you reach your conversion goals.

Google Tag Manager

Poorly managed tags can negatively impact both data accuracy and user experience.

Reasons your tags might not be working can include:

• Incorrect initial set up
• Structural site changes
• Abandoned tracking experiments
• Tag Manager version upgrades

We’ve worked on Google Tag audits and fixes for enterprise level companies with millions of tags. Our experience has helped us develop a proven process to quickly identify and fix errors, then implement your tags to ensure optimal performance.

Objectives

Our discovery process involves meeting your team and stakeholders so we can focus on your marketing objectives. We then build a measurement framework that lets us implement, collect, and report on the data that will best help you reach your goals.

As your business changes and grows, we work alongside your management team to ensure your data layers and analytics platforms are up to date and delivering the key insights you need to meet your objectives.

Strategic Implementation

Implementing your analytics correctly gives your business stronger decision-making capabilities. Every project we undertake begins with a high-level audit of your analytics and set up so we can pinpoint problems and opportunities.

We undertake a thorough review of your analytics at all levels to determine the quality of data and output. This allows us to give detailed recommendations on clean and improved configurations that we can either implement for you, or oversee your team on as they make the necessary changes.

Our core focus is to ensure our work together doesn’t stop at cleaning up your bad data. We work with you to establish the metrics that matter to your business so you can achieve greater marketing success and business growth.

Solutions

• Analytics audit
• Tag management
• Digital analytics configuration
• Analytics platform implementation
• Measurement framework
• Data layer implementation
• Tag & analytics governance
• Data management platforms