CRO Experiments & Testing

Data-driven Conversion Testing

When it comes to getting increased conversions for your business, there’s no room for guesswork. Our process involves extensive experiments and conversion testing based on hard data. The result? Increased brand impact without increased ad spend.

On average, our testing strategies can yield >30% uplift for your business. While this varies depending on your market, we’ve achieved results as high as 90% uplift with quick-wins. During our initial analysis of your data, we’ll be able to provide an accurate performance forecast showing expected results from our experiments.

Conversion Testing Program

Your testing program will be created based on findings from data analysis and qualitative research.

Once we have identified issues and defined hypotheses, we rank the recommended tests using the PIE index (potential, importance and ease).

Potential: how much improvement can be made?
Importance: how valuable is the traffic to the page?
Ease: how complicated is the test or deployment?

This ensures that we get the best possible outcome for you.

The overall goal of our testing isn’t about optimisation. We’re focused on the end result — maximising your profits.

Our Schedule

Our testing model is designed to roll over month on month to deliver ongoing insights.

We start every project with an audit and discovery phase. This lays the foundation for a successful partnership and helps us understand your business and marketing objectives.

 

Our data analysis and strategy planning takes between 2 and 4 weeks. We then deliver your customised optimisation testing and experimentation plan by the end of week 5. This plan assesses every conversion opportunity and obstacle that we uncover in our research. We prioritise the testing order so you can start seeing results fast.

Once your testing plan begins, we follow it up with 3 months of rigorous testing by our expert analysts. Our “rinse and repeat” testing and iteration cycles help us learn everything about your audience and how they interact with your site.

Every test is recorded and validated. We provide and implement recommendations for each test, with adjustments based on hard data. Our detailed reporting proves your conversion lift and its impact on revenue.

What’s included?