Adobe Audience Manager

We are an Adobe Audience Manager Partner and certified Adobe Solution Partner.

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Adobe Audience ManagerChoose a data management tool that puts your customers first. Adobe Audience Manager turns fragmented data from any channel or device into the best audiences. Adobe Audience Manager ties into your whole marketing stack, including the entire Adobe Experience Cloud. As a certified Adobe Solution Partner, we can configure your perfect setup.

Data Management

Bring together your siloed data, and get real audience insights across all your channels. Traditional Data Management Platforms focus on media-based solutions, Adobe Audience Manager, takes data management a step further by working with your entire marketing stack. Target your customers across more channels, with more personalised experiences. Combine all your data sources, including first-party data from point-of-sale, CRM, web and email, as well as second-party partner data and third-party purchased data.

Better Audience Segmentation

Get stronger customer connections with better audience segmentation to deliver the right message at the right time. Track your users from device to device and channel to channel with first-, second- and third-party data. Forget simply using demographic data to target your users, instead, segment by behaviour, personal interests and unique needs. Using Adobe Sensei, you can expand your reach with similar audiences.

Deeper Audience Insights

With the ability to merge all of your audience data from browser cookies to customer IDs and fill in the gaps with third-party sources, you can have a 360 view of your customer. Get better reporting, from highlighting audience segments to following media performance across all your data sources. Find trends and discover new segment matches. Get greater customer intelligence with more powerful reporting for publishers, allowing your ad sales team to deepen their audience knowledge and optimise their strategies.

Real-Time Action

Gain more customers by taking real-time action with. Ensure you’re delivering optimal experiences at the right time. Adobe Audience Manager can accommodate real-time data transfers. Tracking customer behaviours as they happen means you can get more accurate insights in real-time and send new and additional segments to multiple destinations.

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Speak to us today to find out how Adobe Audience Manager can help you.

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Always willing to help and offer advice and has even offered fantastic training. We don’t feel like a client, we feel that we work together as they are passionate about what they do in order for us to achieve our business goals. IMWT staff is highly skilled and are experts in their field.

I especially appreciate that IMWT are so proactive in ensuring that we are kept up to date with reporting and have been a major help with migration. One of the best agencies we’ve worked with. Cecilia is wonderful! Very easy to bounce ideas off, will offer advice and is not afraid to give constructive criticism which we need at times. We’ve been low in staff numbers and when we express this to Cecilia, she has always been quick to offer help from their end – pulls in resources from everywhere to ensure we meet our deadlines.

Rachelle DDigital Marketing Coordinator, Globus Family of Brands

We engaged IMWT a few months ago after considering a few different digital agencies. They stood out from the crowd as they didn’t just tell us how we should spend our marketing budget but more importantly what the return would be. IMWT provided us with an impressive proposal that included a detailed forecast of the results we could expect and so far they’ve exceeded this!

We’ve really enjoyed working with the team of digital experts at IMWT who’ve gone above and beyond to help us achieve our objectives.

Lucy BHead of Marketing, Geo Workforce Solutions

I worked with IMWT on a number of very diverse projects and was impressed by the variety of skills and expertise IMWT brought to the table. IMWT really took the time to understand our business and our needs, and delivered some highly effective solutions as a result.

Antje LMarketing Manager International, Columbus Direct