Growing revenue by 300% and ROI by 29% in 3 months

An online health care PPC case study by In Marketing We Trust

When tackling the challenges of our client, we focused on:

• We proposed a campaign restructuring as well as keyword expansion.
• Our new campaign focused on gaining more relevant traffic. 
• We implemented some account management changes to eliminate inefficiencies. 

Our work provided the following results and improvements above the previous month:

• An 82% growth in revenue and 65% increase in transactions. 
• Although clicks increased by only 18%, the revenue per click improved by 54% – indicating that restructuring and keyword expansion led to more relevant traffic. 
• Our account management tactics and improvements also say the elimination of efficiencies – adding to why revenue increase significantly while traffic only increased slightly. 
• The newly added relevant keywords and improvement of average position from 1.59 to 1.47 helped improved results despite an increase in the average CPC by 22%.